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Laurier Mock Lecture - Introduction to Business Models
This lecture will introduce attendees to what a business model is, why it's important and how companies that offer similar products can use vastly different models. We will discuss some business model patterns such as 'Bait & Hook', 'Hotel California Trap' and 'Freemium' and highlight a few model mechanics that make these business models effective for companies like Gillette, Nespresso, Maple Leaf Sports and Entertainment, Spotify, and Netflix.

Aug 5, 2020 03:00 PM in Eastern Time (US and Canada)

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